Welcome to my world of transformation and empowerment. I sincerely believe that everyone has the potential to live a truly fulfilling and successful professional life. My mission is to guide and support individuals like you in unleashing their true potential, achieving personal growth, and creating a positive impact in the business world.


Welcome to my world of transformation and empowerment. I sincerely believe that everyone has the potential to live a truly fulfilling and successful professional life. My mission is to guide and support individuals like you in unleashing their true potential, achieving personal growth, and creating a positive impact in the business world.

Nice to meet you!


In just two years, I have completely transformed my life into the one I've always wanted.

As an experienced leader and people management expert, I have led cultural transformations in various industries. However, it was my own journey of self-discovery and prioritizing self-love that sparked a profound change.

Realizing the importance of taking care of my overall well-being, I immersed myself in meditation, exercise, gratitude practice, and aromatherapy.

The results were astounding. I bought my dream property, transitioned to a fulfilling role, made successful investments, and launched my own business as a Leadership Transformation Mentor.

Today, I am dedicated to helping others live happy professional lives through my signature programs. Join me on this transformative journey and unlock your true potential for success, fulfillment, and joy.


My name Ausra means Dawn in English and Amanecer in Spanish. I was born early in the morning when the sun rises, and when I'm at my Spanish home, I watch sunrises every morning.

For almost 25 years, I have worked in the corporate world as Head of Human Resources and later as Chief People Officer. I have led significant cultural transformations in several international businesses, including banking, pharmaceuticals, FMCG, information technologies, and transportation industries. The last organization I worked with had 20,000 employees.

However, despite these accomplishments, I always struggled to transform my own life. For all those years, I was like a powerful machine, a robot, working tirelessly: 12-14 hours every day, including weekends, with 8-10 meetings daily, overseeing executive boards and large teams, managing strategic projects, and implementing major organizational changes.

In this hectic journey, I even pushed some team members to the point of burning out. They had small kids at home and many other responsibilities outside of work, but as a demanding boss with high standards, I failed to recognize their limits.

From the bottom of my heart, I am thankful to each and every one of my former team members.

Together, we achieved amazing results, but sometimes at the expense of other people's well-being...

Unlike many others who have faced major challenges, difficulties, or even disasters before deciding to change their lives, I mostly experienced success—having a splendid career, intelligent and accomplished children who studied abroad and now reside there, a loving husband, financial success, and unconditional support from my family and closest friends.

I always had a lot to be grateful for.

My career transformation occurred when I realized and started practicing a critically important mindset shift.

Instead of solely focusing on business results and running tirelessly after achievements, I began to prioritize SELF-LOVE and taking good care of my overall well-being: physically, emotionally, intellectually, and spiritually.

It's not that I didn't know what I needed to do all those years—I was well aware, having read hundreds of books on the subject, writing three books myself, and studying Life Coaching at the Institute of Life Coaching Training in Ohio, USA for over a year. I also became certified as an Executive Coach and Career Coach from the Center of Executive Coaching in Florida, USA, among other accomplishments.

Deep in my heart, I always felt my best when I could help others.

Thanks to my Life Coaching studies, I discovered and defined my Life Purpose—to HELP OTHERS SHINE.

Life has also taught me that to fulfill that purpose, I must take extremely good care of myself. After all, nobody seeks advice, mentoring, or leadership from someone who is tired, exhausted, and lacking energy.

I started meditating, exercising, practicing yoga, walking and running in the forest (despite living by the forest for 20 years without making time for it), discovered aromatherapy to relax and be more present. I returned to writing my Gratitude Journal daily, created another Dream Board, and placed it on my bedside table as a gentle reminder.

After several months of practicing all of the above, amazing things happened in my life. We bought our dream property on the coast of Spain. Together with my CEO, we selected and hired my replacement as CPO. I started working as the Director of Leadership Inspiration in the same company.

Additionally, I made a successful investment for financial security, gained Hogan Assessment certification in the US to enhance my professional toolbox, created my signature Leadership Transformation programs, and ran them with tremendous success.

I am thrilled, humbled, and grateful to be recognised as one of the Top 100 Global Women Mentors by Global Woman Magazine

I want to express my deepest gratitude to people who have been, and continue to be, my mentors in my own professional transformation towards a meaningful, passionate, and immensely rewarding career. You are my inspiration, a source of wisdom, ideas, and boundless energy.

I am also wholeheartedly thankful to people who have placed their trust in me and allowed me to be part of their professional journeys as Leadership Transformation Mentor.

I firmly believe that mentorship is a mutual growth opportunity for both mentors and mentees. Thank you for every opportunity to fulfill my life's purpose - helping others shine.

All challenges become much easier when we have someone by our side who genuinely cares and lends a hand when needed. We learn, grow, discover together. So often these learnings and discoveries are life changing.

I started my own business, and now I live an incredible life filled with freedom, abundance, opportunities, joy, and satisfaction.

Based on my own life transformation, I have developed my signature programs, and now I help other people live Happy Professional Lives.

Why do I do it?

I believe in the incredible power of personal transformation and the boundless potential that lies within each and every one of us. I have experienced firsthand the transformative power of prioritizing self-love and holistic well-being in my own life.

After years of relentless work and continuous professional growth, I embarked on a journey of personal transformation and discovered my life purpose—to help others shine.

I am driven by a deep passion to inspire and guide individuals in their pursuit of a happy professional life, filled with fulfillment, joy, and success.

Witnessing the positive impact my programs have on people's lives and seeing them thrive fuels my motivation to continue this work.

Every day, I am fueled by the incredible stories of growth, resilience, and success that unfold before my eyes. I am devoted to helping others rise above the challenges, tap into their true potential, and create a reality that exceeds their wildest dreams.

I see lots of meaning in bridging the gap between the demanding business world and spiritual growth, empowering individuals to unlock their true potential and live a life they truly love.